Our Philosophy

At LEAP, we believe the best fish swim free. Whether it’s wild salmon from the crystal clear waters of Alaska or cod loin from the icy depths of the Atlantic, ours is fish as it should be: free, not farmed.

And you can taste the difference. Albacore tuna, light and delicate, with its prized pale flesh and smooth, meaty texture. Scandinavian haddock, lean yet succulent from a life swimming free. Alaska salmon, with its uniquely rich flavour and succulent texture, which it owes to a diet of organic marine creatures and shellfish.

Incredible seafood like this demands to be handled with reverence, which is why we adhere to the highest standards of quality and excellence at every stage of the journey from sea to plate.

Responsible fishing is at the heart of everything we do. It’s our duty to protect fish stocks so that future generations can enjoy wild fish as much as we do. That’s why we make sure we know where every fish has come from, and how it was caught.

All of our salmon, cod and haddock are certified as sustainable by the MSC, an international non-profit organisation dedicated to ending overfishing, respecting habitats and ensuring people who depend on fishing can maintain their livelihoods. Like us, they want to see our oceans teeming with life and for this to continue far into the future. We also only source our tuna from suppliers that have a proven commitment to sustainable fishing and are firmly on the path to MSC certification.

Our fish are naturally packed with goodness and are high in protein, vitamin D and omega-3. The NHS recommends eating two portions of fish a week, but why stop there?

Wild fish pairs brilliantly with all kinds of ingredients and is fantastic for all manner of
meals, from the everyday to the special.

Why not try griddling our yellowfin steaks and making a superior tuna Niçoise salad? Or how do you fancy cod loin baked with a lemon and herb crust and served with buttery new potatoes and asparagus? Or to spice things up, what about Caribbean-style sockeye salmon with a mango and avocado salsa?

You can learn how to cook all of these dishes – and many more – over at our Recipes page.